Fresh East is a new fast-casual sandwich shop from the growing Paramount Fine Foods chain. This is their third locations in Ontario, as there is one in London, and another at Erin Mills Town Centre in Mississauga. Their third branch is conveniently located on Yonge/Dundas; a busy district near the Eaton's Center, and Cineplex. Fresh East offers casual Middle Eastern inspired food at relatively affordable prices, and perfect for those on student budgets (as it's also near Ryerson). Like all of the Paramount chain restaurants, Fresh East caters to serving only halal-certified food. Halal is meat (excluding pork) that has been prepared according to Islamic guidelines. Although, they are a halal-certified restaurant, many of their menu items also cater to health-conscious diners as well.

Fresh East has positioned themselves as a quick-serve restaurant, and does not offer full-table service. Rather, they are more focused on providing high quality, and freshly prepared food. The halal sandwich shop simply occupies a small storefront where they only do take-out orders. Essentially, customers get a taste of the aromatic flavour of the Middle East with a mixture of Western influence (with the sauce, and toppings). It is here where customers are able to customize freshly baked sub or shawarma to their liking using only the freshest ingredients and toppings. All of their items are clearly displayed on the menu screen on the wall, and the toppings are openly display at the counter top area. Their menu items range from pitas, submarines, sandwich in a bowl, soup, salads, and breakfast.